Narrative Clarity Diagnostic
How clearly is your brand story landing — really?
Six questions. Four minutes. A precise picture of where your narrative is working and where it is quietly costing you deals, trust, and growth.
This diagnostic is built on the same methodology Particole uses with founders preparing for a raise, entering a new market, or losing ground to a competitor who is not better — just clearer.
Question 1 of 6
When someone asks what your company does, what usually happens?
Be honest — this is where most founders start.
Question 2 of 6
When you lose a deal, pitch, or opportunity — what is the real reason?
Not the stated reason. The real one.
Question 3 of 6
How would your best customer describe your company to a peer?
What you believe they say — not what you wish they said.
Question 4 of 6
Rate the consistency of your brand story across these touchpoints.
1 = completely inconsistent · 5 = perfectly aligned
Your website vs your pitch deck
What you say vs what your team says
Your intended position vs how press covers you
Question 5 of 6
What is your biggest communications challenge right now?
Pick the one that sits heaviest.
Question 6 of 6
What does your brand uniquely own in your market?
The position no competitor can credibly claim — if it exists.
0
out of 100
Narrative clarity breakdown
What your answers reveal
Ready to close the gap?
Book a diagnostic conversation